Rapidly Shaping Future Business
Fitness Showrooms was an authorized reseller for Precor home fitness equipment in the metro New York area when Fabio Ravasi and Sharon Richardon began working together. All operations were based out of one location in Rockville Centre. Two manufacturers with competing products had captured major marketshare through local resellers.
Our challenge: Rebrand the company and increase brand awareness and product sales through traditional and online media. The company logo led potential customers to believe that their only showroom in Rockville Centre was a gym. The website was limited in functionality and left incomplete and marketing tools were non-existent.