Napoli specializies in designing and fabricating kitchen coutertops, bathroom vanities, bar tops, fireplace surrounds and other stone surfaces . We met—by chance— and had a converstion about marketing, branding, granite, possibilities...
Our challenge: Craft a highly recognizable brand around the quality of the product and enhanced fabrication and roll it out across selected media.
Our conversation about what was possible was implemented in a stepped approach that became a comprehensive marketing rollout. We did everything from business cards to truck signage.