UNDERSTANDING WEB SEARCH

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As a new or small business owner, the very first thing you want to address is being found by customers that have an interest in what your selling. If you have a storefront, you get some foot traffic, but you know it's going take more than that to grow your business.

Fortunately, we live in a connected world that offers all sorts of online marketing opportunities like organic optimization, paid search, content marketing, video blogging. So, the playing field starts out pretty level—at least online. But you're not alone on the field. The same tools are available to every other small business, so you do have some competition.

When potential customers use a search engine to find your product or service they are provided with pages and pages of companies that also want their business. Unless you're at—or close to— the top of the search results, the odds of them singling your company out are pretty slim.

However, incorporating a results-driven Search Engine Optimization (SEO) into your marketing lineup can be a real game changer. So, here's the play...

If you don't already have a hosted website, you're going to need one. Sure, other marketing solutions like print ads, direct mail, and referral programs play an important role in a well rounded marketing plans. But without a website, you’ll be missing out on all of the potential customers who search the web 24/7 for your products and services.

So, what is SEO anyway? Search engine optimization (SEO) as defined by Wikipedia , is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," or "organic" results. When done correctly, SEO can help your businesses website link appear higher in search results thereby determining how many people find—and click—on your website link.

Question: How often have you gone past page one or two of the search engine results when you're looking for something online?